Acetate Sunglasses Lens Selection for Brand Buyers

In custom acetate sunglasses, the frame gets photographed. The lens gets judged—quietly, daily, and at refund time.

This is Part 2 of our series. For the full map, see Custom Acetate Sunglasses: JaneyCheers 5-Filter Framework.

If you missed Part 1, start with Define the customer segment for custom acetate sunglasses.

Lens Selection Start with the job: glare, light, or aesthetics?

Most lens decisions are really one of three priorities:

Glare control (driving, water, long outdoor exposure).

Light control (tint darkness and comfort).

Aesthetic signal (mirror, gradient, fashion colours).

A single SKU can’t maximise all three without pushing price or complexity. Choose the priority, then choose the spec.

Polarized vs non-polarized (a decision, not a checkbox)

Polarized lenses reduce reflected glare, which often suits driving and outdoor use. Non-polarized lenses reduce brightness via tint and may be appropriate for city wear and fashion-first products.

Treat polarization as context-driven, not “always better.” You’re buying a job result (less glare), and accepting trade-offs (cost, additional spec control, and potential user complaints in specific scenarios).

UV400: specify, don’t assume

UV400 is not polarization. UV400 is UV protection; polarization is glare reduction. If your supplier treats UV400 as the default, still ask them to state the requirement clearly and how it will be verified/documented. Clarity prevents “we assumed” disputes later.

Tint strategy: colour, gradient, and consistency

Tint colour is not purely aesthetic. Grey typically preserves colour perception; brown can enhance contrast; gradient changes behaviour from top to bottom.

For procurement, the real risk is batch consistency. Avoid specs like “medium grey”. Use reference samples, measurable targets, and clear accept/reject criteria.

Coatings and “premium”: define premium as a stack

Mirror is mostly chosen for perceived value and a specific look. AR and other coating layers (anti-scratch, hydrophobic/oleophobic) are where “premium” becomes verifiable.

This is the restrained answer to “why choose premium custom sunglasses”: because your brand promise depends on fewer compromises in optical comfort, durability, and consistency.

Lens selection is where customers feel the difference—so start with the “job”: glare control (polarized), light comfort (tint), or aesthetic impact (mirror/gradient). Then lock the essentials in writing: UV protection and polarization are different functions, and both should be specified and verified, not assumed.

For brand buyers, the real win is consistency: define tint targets with references (not vague words), and define “premium” as a measurable coating stack, not a label. At JaneyCheers, we share practical specs to help brand owners make informed decisions—so we empower better products, fewer disputes, and stronger repeat growth, together: we share, we empower, we grow together.